Coffee Club branded blinds installed by Versatile Structures

The Potential of Branded Commercial Umbrellas

 Jamie Howard      In

In the ever-evolving landscape of marketing and brand visibility, businesses are constantly exploring innovative avenues to showcase their logos and enhance their presence. Branded commercial shade structures like commercial umbrellas and commercial outdoor car parks have emerged as a unique and effective medium for this purpose, offering an excellent opportunity for venues to secure partnerships with complementary suppliers such as soft drinks, coffee brands, and more.

Branded commercial umbrellas and commercial shade structures not only provide shade and comfort but also serve as a powerful advertising platform. They have become a ubiquitous sight in outdoor spaces and commercial outdoor car park shade structures, transforming areas into aesthetically pleasing spaces that align with the venue’s brand identity to provide shade and comfort to patrons, while also serving as a powerful advertising platform for businesses.

The concept is simple yet brilliant: companies can imprint their logos, taglines, or promotional messages on the canopy of these umbrellas, turning them into mobile billboards that reach a diverse audience. For venues, this opens a golden opportunity to establish mutually beneficial partnerships with major suppliers, enhancing their overall aesthetic appeal and generating additional revenue streams.

Let’s explore the exciting prospect of venues securing partnerships with Queensland designer shade suppliers to subsidise or entirely cover the costs of branded commercial shade structures like commercial umbrellas and commercial outdoor car park shade structures. Major corporations are constantly seeking innovative ways to expand their reach, and umbrellas provide a unique canvas for their branding efforts. Venues can approach these companies with a proposal to feature their logos on the umbrellas, effectively turning the outdoor space into an extension of the brand’s advertising strategy.

Benefits of Partnering with Global Suppliers:

  • Financial Support: Venues can negotiate financial support or even full sponsorship for the purchase of branded commercial umbrellas, relieving them of the associated costs.
  • Enhanced Visibility: For suppliers, having their brand prominently displayed on umbrellas in popular venues ensures widespread visibility, reaching a diverse audience and reinforcing brand recognition.
  • Mutually Beneficial Marketing: The partnership becomes a two-way street, with both the venue and the supplier benefiting from increased exposure and positive associations.
  • Exclusivity: Exclusive partnerships with renowned brands add prestige to the venue, attracting customers who value the association with well-known names.

What is a market outdoor umbrella?

Market outdoor umbrellas play a pivotal role in transforming outdoor spaces into inviting and comfortable environments. These umbrellas are designed with durability and aesthetics in mind, catering to the diverse needs of commercial venues. Whether used in sidewalk cafes, restaurant patios, or outdoor events, market outdoor umbrellas contribute to creating an enjoyable atmosphere for patrons. The branding opportunities they offer make them an attractive proposition for both businesses seeking visibility and venues looking to augment their ambiance.

What is the difference between a market umbrella and a regular umbrella?

Understanding the distinction between market umbrellas and regular umbrellas is crucial for making informed decisions when selecting branding opportunities. Regular umbrellas are typically smaller, more compact, and designed for personal use. In contrast, market umbrellas are larger, featuring a broad canopy that provides ample shade for commercial spaces such as outdoor dining areas, markets, and events. Besides the difference in their size and intended application, with market umbrellas are usually specifically crafted for commercial use and custom designed to cater to the unique needs of businesses and commercial venues, offering a canvas for branding and promotional messages.

What is the difference between tilt and market umbrellas?

When exploring commercial umbrellas, the terms “tilt” and “market” often come up. Tilt umbrellas, as the name suggests, have an adjustable tilt mechanism that allows users to angle the canopy to block the sun from various directions. This feature adds versatility to the umbrella, making it a preferred choice for locations who need to optimise the angle of the sun changing throughout the day. Market umbrellas, on the other hand, are characterized by their large, straight canopies and are commonly used in commercial settings to provide extensive shade coverage and weather protection.

Are any umbrellas made in Australia?

While many commercial umbrellas are manufactured overseas, Australian manufacturers produce high-quality umbrellas, promoting sustainability and reducing the carbon footprint associated with international shipping. Choosing locally made umbrellas not only supports the domestic economy but also aligns with the increasing consumer preference for eco-friendly and ethically produced products.

There are many other benefits purchasing shade sails from local suppliers including benefitting from a more personalised and attentive service as they are typically more accessible and willing to engage in direct communication, ensuring that your specific needs and preferences are understood and met.

Another important consideration is that local suppliers are familiar with the local climate, environmental conditions, and building regulations. This site-specific knowledge allows them to recommend and customise shade sail solutions that are well-suited to the unique characteristics of your location. Also, dealing with warranty issues or maintenance is more straightforward when working with a local supplier. They are physically accessible, making it easier to address any concerns, provide maintenance services, and honour warranty commitments promptly.

When considering commercial outdoor shade solutions, it’s essential to be on the lookout for industry awards and certifications as recognitions and awards are indicative of the quality and innovation offered by a provider. Conversely, limited or no track record in the industry, quotes lacking detailed breakdowns or with unclear term, the inability to provide a portfolio of past projects and client references, and short or non-existent warranties on products or services are clear red flags, emphasizing the importance of thorough research and due diligence in selecting a reliable partner.

In conclusion, branded commercial umbrellas present a golden opportunity for venues to enhance their aesthetic appeal, provide comfort to patrons, and establish lucrative partnerships with global suppliers. By understanding the nuances of market and tilt umbrellas, exploring the potential for locally made products, and recognising the significance of market outdoor umbrellas, venues can strategically leverage these assets for mutual benefit.

The prospect of collaborating with major brands like Coca-Cola adds an exciting dimension to this dynamic marketing landscape, transforming umbrellas into powerful tools for both businesses and venues. As outdoor spaces continue to gain prominence, the strategic integration of branded commercial umbrellas offers a win-win scenario for all parties involved.


  • Versatile Structures Headshots

    Jamie Howard - Director

    Co-founder and Director Jamie has been hands-on in the shade and steel industry since leaving school. With over 15 years’ experience in shade, membrane and steel projects, Jamie is excited about the design opportunities shade structures offer in the commercial and industrial sectors. Jamie’s extensive design skills give him a competitive edge in situations with technical design complexity. He has won two personal industry awards for his designs, alongside many company-won awards.