GOA Clayfield iconic billboard installed by Versatile Structures

Clayfield Iconic GOA Billboard

are excited to showcase our latest project for GOA Billboards in the heart of Clayfield, Brisbane. GOA has recently announced the addition of another billboard to its preeminent ICONIC SERIES, and we were thrilled to be part of this unique project.

The Clayfield Iconic is a massive 10m+ tall structure positioned in the heart of Clayfield, in what is considered to be the 'golden triangle' of high-income earners in Brisbane. This billboard is similar to its series counterparts, employing the same principles that the ICONIC SERIES was built on - size, scale, and visual extras such as luminescent features within the billboard structure itself, architectural design, and landscaping.

GOA's ICONIC SERIES is designed to connect with high-income earners in the Brisbane market, reaching 30% of this target demographic on a weekly basis. As a result, the Clayfield Iconic was built to be much more than just a rectangular billboard on sticks. Instead, every detail was added specifically to get GOA advertisers noticed and engage with the audience beyond a momentary glance.

At Versatile Structures, we were commissioned by GOA Billboards to deliver part of a unique project - the largest vertically curved screen in the southern hemisphere. Our team provided fabrication of steelwork, cladding, paint finishes, custom illumination lightboxes, and installation, including the LED screens supplied by GOA Billboards. Despite the project's challenging and technically complex nature, we completed it in just three weeks, showcasing our expertise and commitment to delivering quality work within tight deadlines.

GOA's bold growth strategy has seen its digital networks, THE goa GRID and THE ICONIC SERIES, expand to be the largest Australian network per capital and a formidable media channel in its own right - boasting an audience of over 1 million people per day. We are proud to be part of this innovative project and excited to see the impact it will have on the Brisbane market.

Thank you for taking the time to learn about our latest project. At Versatile Structures, we are committed to delivering high-quality work and exceeding our clients' expectations. Contact us today to discuss your next project, and let us help you bring your vision to life.