Digital GOA billboard installed by Versatile Structures

Crafting Excellence in Shade Structures and Signage Solutions

 Jamie Howard      In ,

Versatile Structures, a name synonymous with innovation and excellence, has been revolutionizing the world of shade structures and advertising signage solutions. With an impressive track record of achievements and industry recognition, they stand as the pinnacle of excellence in this domain. In 2020, Versatile Structures achieved a groundbreaking milestone by clinching a staggering five awards, setting a new benchmark in the industry. This article will delve into the remarkable journey of Versatile Structures, explore their outstanding offerings, and unveil the five red flags to watch out for when selecting a shade sail provider.

Award-Winning Excellence in 2020

The year 2020 was an extraordinary year for Versatile Structures, as they triumphed in the industry with a record-breaking accomplishment – winning five awards in a single year. This was a feat unparalleled in the realm of shade structures and advertising signage solutions, and it demonstrated the exceptional quality, innovation, and dedication that Versatile Structures brings to their work. These awards signified the recognition of their continuous efforts to push the boundaries and set new standards in the industry. It was not just a testament to their craftsmanship, but also their commitment to delivering world-class products and services.

Unveiling Their Diverse Portfolio

  • Advertising Signage Structures: Versatile Structures specializes in crafting bespoke advertising signage structures that leave a lasting impact. Their team of experienced professionals combines design expertise with engineering excellence to create signage solutions that are not only visually appealing but also highly functional. Whether it’s for a retail outlet, an event, or a corporate building, Versatile Structures’ advertising signage structures are designed to catch the eye and communicate your message effectively. Their reputation for delivering signage that stands out from the crowd is further reinforced by the numerous awards they have received.
  • Designer Shade Structures: Versatile Structures’ designer shade structures are a testament to their commitment to blending art with functionality. These structures are not merely a solution for sun protection; they are works of art that enhance the aesthetics of any space. Whether you’re looking to create an inviting outdoor space for a cafe, a commercial shade structure or a stylish sunshade for a public park, Versatile Structures’ designer shade structures add elegance and sophistication to any setting.

Red Flags to Watch Out for When Choosing a Shade Sail Provider

When it comes to selecting a shade sail provider, it’s essential to be vigilant and informed. Here are five red flags that should raise concerns and prompt you to look elsewhere for your shade structure needs:

  • Lack of Awards and Recognitions: Versatile Structures’ remarkable achievement in winning five awards in 2020 highlights the importance of industry recognition. If a shade sail provider has no notable awards or recognitions, it may indicate a lack of commitment to quality and innovation.
  • Inadequate Portfolio: A reputable shade sail provider should have a diverse and impressive portfolio that showcases their expertise in designing and installing a variety of shade structures. If a provider lacks a substantial portfolio, it may suggest a lack of experience or expertise.
  • Poor Customer Reviews: Customer reviews and testimonials are a valuable source of information when choosing a shade sail provider. If you find consistent negative feedback regarding a provider’s services, it’s a clear red flag that should make you think twice about your decision.
  • Inadequate Consultation and Planning: A shade structure is not a one-size-fits-all solution. If a provider is not willing to invest time in understanding your specific needs and customizing a solution accordingly, it’s a sign of subpar service. A thorough consultation and planning phase are crucial for a successful shade structure project.
  • Unwillingness to Provide References: Reputable shade sail providers should be more than willing to provide references from past clients. If a provider is hesitant to offer references, it might indicate a lack of confidence in their work or a history of dissatisfied clients.


Versatile Structures, the multi award-winning shade structure manufacturer and installer, has set the industry standard with their remarkable achievements and exceptional products. Their ability to combine creativity with engineering expertise in crafting advertising signage structures and designer shade structures is nothing short of impressive.

In 2020, Versatile Structures made history by winning five awards in a single year, an accomplishment that is unmatched in the industry. Their dedication to delivering high-quality shade structures and advertising signage solutions is evident in every project they undertake.

When selecting a shade sail provider, it’s crucial to be aware of red flags that indicate subpar service. A lack of awards, a weak portfolio, poor customer reviews, inadequate consultation, and reluctance to provide references are all signs that should lead you to explore other options. Choosing a provider like Versatile Structures ensures you receive the excellence and professionalism required for your shade structure and advertising signage needs.


  • Versatile Structures Headshots

    Jamie Howard - Director

    Co-founder and Director Jamie has been hands-on in the shade and steel industry since leaving school. With over 15 years’ experience in shade, membrane and steel projects, Jamie is excited about the design opportunities shade structures offer in the commercial and industrial sectors. Jamie’s extensive design skills give him a competitive edge in situations with technical design complexity. He has won two personal industry awards for his designs, alongside many company-won awards.